With over ten years of education and experience combined, I'm able to bring together a unique blend of solid business knowledge and technical skills.
Work Experience
2008-Present | Duran Marketing | Kitchener, ON | Freelancer
Full-service marketing communications agency focused on strategic marketing, creative design, Web development, advertising, and event management. Corporate sites include:
- www.OpenVision.ca - Powerful strategic marketing, MARCOM planning, and marketing campaign deployment
- www.kiinga.com - Amazing Web development (Joomla based) and online marketing services
- www.DTGlobal.net -Export marketing and consulting services
2007-2009 | Schlumberger Water Services | Waterloo, ON | Products Marketing
This was a leading role within a five-people marketing team at a high-tech software company. I was in charge of developing and managing marketing programs to support global initiatives with emphasis on direct and online avenues.
- Developed and executed winning marketing plans
- Created and managed, delivered consistent, “brand-building” collateral and corporate communications material including website, literature, print, interactive and creative work
- Managed graphic designer, web specialist and regional promotions specialists
2007 | PENTAX Medical | Mississauga, ON | Senior Marketing Specialist
- Assured successful development of marketing program for recently-created business unit
- Created brand architecture complete with name, logo and style of expression for business unit
- Delivered marketing collateral to support new brand including brochures, website, booth material and sales presentations
2003-2007 | BIOREM Technologies Inc. | Guelph, ON | Marketing Specialist
Effectively marketed products and services for an environmental company through unique and convincing MARCOM planning and execution.
- Built long-lasting relationships with customers, business partners, Manufacturer’s Reps and consultants in countries including United States, Canada, Mexico, Panama, Puerto Rico, Brazil, Peru and Chile
- Developed successful go-to-market strategies and managed marketing budget of $500,000
- Managed production of marketing collateral including website, promotional material, interactive media, brochures, pamphlets, CD-ROMS, tradeshow booths, posters, etc
Education
2010-Present ITM, Argentina Online Campus - Post degree Studies in Web Design and Development
- PHP5
- MySQL
- JavaScript
- Advanced HTML/CSS
2005-2008 Wilfrid Laurier University, Waterloo, ON Post degree Studies
- Business Management
- Marketing Research
- Strategic Marketing
- Building and Managing Products Services & Brands
1999-2004 Wilfrid Laurier University, Waterloo, ON Honours Economics and Business Administration, BA
- Marketing
- Strategic Marketing
- Branding
- Web Design, HTML, CSS
- Business Management
- Communications
- Desktop Publishing
- Project Management
- International Trade
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